Wednesday, April 27, 2005
Google moves beyond click-based ad format
"by Derek Sooman on Mon 25 Apr 2005, 11:46 AM
Google has announced a new ad program where advertisers can target ads to specific sites in Google's ad network and pay based on the number of times the ads are shown, as opposed to the number of clicks on a link. Dubbed 'site targeting', the new move is Google's latest scheme to gain a greater share of advertising on the Internet.
The move marks a significant shift for Google, which along with Yahoo Inc. has helped to popularize the so-called pay-per-click advertising model online. In that model, advertisers bid in keywords that trigger sponsored links and pay when a consumer clicks on the links.
Google, instead, now will offer ads sold in the more traditional CPM model, where advertisers pay based on every thousand impressions of an online ad. But to keep the ads relevant, Google plans to make the CPM ads compete for placement on a site with its click-based ads."
"by Derek Sooman on Mon 25 Apr 2005, 11:46 AM
Google has announced a new ad program where advertisers can target ads to specific sites in Google's ad network and pay based on the number of times the ads are shown, as opposed to the number of clicks on a link. Dubbed 'site targeting', the new move is Google's latest scheme to gain a greater share of advertising on the Internet.
The move marks a significant shift for Google, which along with Yahoo Inc. has helped to popularize the so-called pay-per-click advertising model online. In that model, advertisers bid in keywords that trigger sponsored links and pay when a consumer clicks on the links.
Google, instead, now will offer ads sold in the more traditional CPM model, where advertisers pay based on every thousand impressions of an online ad. But to keep the ads relevant, Google plans to make the CPM ads compete for placement on a site with its click-based ads."
Yahoo Launches Personalized Web Search
"By Matt Hicks - April 26, 2005
Yahoo launched a beta release of its personal search service on Tuesday with a focus on letting users save and share their favorite Web pages.
Called My Web, the new service is an update to Yahoo's earlier effort in personalized search.
Last year, the Sunnyvale, Calif., company began testing a service named My Yahoo Search, which tackled the ability to store and retrieve past searches and Web pages.
The latest release adds the ability to save the full text of Web pages in a personal archive, search across that archive and share the saved pages through e-mail, Yahoo Messenger and RSS (Really Simple Syndication) feeds, said Tim Mayer, director of product management for search at Yahoo Inc.
'You're really creating your own personal search engine, where you're saying these are the pages I like and I want to save them forever,' Mayer said. "..."
"By Matt Hicks - April 26, 2005
Yahoo launched a beta release of its personal search service on Tuesday with a focus on letting users save and share their favorite Web pages.
Called My Web, the new service is an update to Yahoo's earlier effort in personalized search.
Last year, the Sunnyvale, Calif., company began testing a service named My Yahoo Search, which tackled the ability to store and retrieve past searches and Web pages.
The latest release adds the ability to save the full text of Web pages in a personal archive, search across that archive and share the saved pages through e-mail, Yahoo Messenger and RSS (Really Simple Syndication) feeds, said Tim Mayer, director of product management for search at Yahoo Inc.
'You're really creating your own personal search engine, where you're saying these are the pages I like and I want to save them forever,' Mayer said. "..."
Wednesday, April 06, 2005
InfoWorld: Has blogger backlash come too soon?: April 05, 2005: By Ephraim Schwartz :
"Knocking bloggers may be fashionable, but don't write off the real value blogs can bring to business
Witness Sapient, a leading business consulting and technology services company, issuing a "media alert" with the headline, "Blog tech doesn't live up to blog talk, according to Sapient CTO."
Ben Gaucherin, the CTO in question, says blogs "are a fad fueled by pop culture's desperate search for the next big thing." When I spoke with Gaucherin he was even more emphatic than he was in his news alert. He told me that blogs are the digital equivalent of the pet rock...
...I called Tim Bray, director of Web technologies at Sun Microsystems (Profile, Products, Articles), to see what he thought about Gaucherin’s comments. Sun has a very forward-thinking blog policy that allows anybody in the company to post to its blogs.sun.com site. About 1,500 employees currently do so..."
"Knocking bloggers may be fashionable, but don't write off the real value blogs can bring to business
Witness Sapient, a leading business consulting and technology services company, issuing a "media alert" with the headline, "Blog tech doesn't live up to blog talk, according to Sapient CTO."
Ben Gaucherin, the CTO in question, says blogs "are a fad fueled by pop culture's desperate search for the next big thing." When I spoke with Gaucherin he was even more emphatic than he was in his news alert. He told me that blogs are the digital equivalent of the pet rock...
...I called Tim Bray, director of Web technologies at Sun Microsystems (Profile, Products, Articles), to see what he thought about Gaucherin’s comments. Sun has a very forward-thinking blog policy that allows anybody in the company to post to its blogs.sun.com site. About 1,500 employees currently do so..."
