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Wednesday, April 27, 2005

Yahoo Launches Personalized Web Search

"By Matt Hicks - April 26, 2005

Yahoo launched a beta release of its personal search service on Tuesday with a focus on letting users save and share their favorite Web pages.

Called My Web, the new service is an update to Yahoo's earlier effort in personalized search.

Last year, the Sunnyvale, Calif., company began testing a service named My Yahoo Search, which tackled the ability to store and retrieve past searches and Web pages.

The latest release adds the ability to save the full text of Web pages in a personal archive, search across that archive and share the saved pages through e-mail, Yahoo Messenger and RSS (Really Simple Syndication) feeds, said Tim Mayer, director of product management for search at Yahoo Inc.

'You're really creating your own personal search engine, where you're saying these are the pages I like and I want to save them forever,' Mayer said. "..."

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