Wednesday, April 06, 2005
InfoWorld: Has blogger backlash come too soon?: April 05, 2005: By Ephraim Schwartz :
"Knocking bloggers may be fashionable, but don't write off the real value blogs can bring to business
Witness Sapient, a leading business consulting and technology services company, issuing a "media alert" with the headline, "Blog tech doesn't live up to blog talk, according to Sapient CTO."
Ben Gaucherin, the CTO in question, says blogs "are a fad fueled by pop culture's desperate search for the next big thing." When I spoke with Gaucherin he was even more emphatic than he was in his news alert. He told me that blogs are the digital equivalent of the pet rock...
...I called Tim Bray, director of Web technologies at Sun Microsystems (Profile, Products, Articles), to see what he thought about Gaucherin’s comments. Sun has a very forward-thinking blog policy that allows anybody in the company to post to its blogs.sun.com site. About 1,500 employees currently do so..."
"Knocking bloggers may be fashionable, but don't write off the real value blogs can bring to business
Witness Sapient, a leading business consulting and technology services company, issuing a "media alert" with the headline, "Blog tech doesn't live up to blog talk, according to Sapient CTO."
Ben Gaucherin, the CTO in question, says blogs "are a fad fueled by pop culture's desperate search for the next big thing." When I spoke with Gaucherin he was even more emphatic than he was in his news alert. He told me that blogs are the digital equivalent of the pet rock...
...I called Tim Bray, director of Web technologies at Sun Microsystems (Profile, Products, Articles), to see what he thought about Gaucherin’s comments. Sun has a very forward-thinking blog policy that allows anybody in the company to post to its blogs.sun.com site. About 1,500 employees currently do so..."
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