Friday, January 12, 2007
Teens Still Gaga over Social Networking
"More than half use social networking sites.
By Debra Aho Williamson - Senior Analyst
If you are looking to reach US teens who use social networking sites, a new survey suggests that you will find them on MySpace.
According to the Pew Internet & American Life Project, 85% of US teens who have a social networking profile use MySpace most often. Overall, more than half of the teens surveyed (55%) use social networking sites.
The study confirms the power of social networking among youths and sheds new light on how teens use such sites.
Teens are frequent visitors to social networking sites; about half visit once a day or more often.
Older teens and girls, particularly those ages 15 to 17, are more likely to create social networking profiles. Household income, on the other hand, did not impact social networking use. And teens who were not white were slightly more likely to create profiles (58% vs. 53%), although the study's 3.7-point margin of error may reduce the significance of this statistic.
Earlier studies from the Los Angeles Times and Bloomberg as well as Burst Media also found that teen girls were more likely to visit social networking sites.
The Pew study also delved into why teens use social networking sites, something other studies have not covered. Over 90% of teens use such sites to stay in touch with friends they see a lot, but half are interested in making new friends.
...."
"More than half use social networking sites.
By Debra Aho Williamson - Senior Analyst
If you are looking to reach US teens who use social networking sites, a new survey suggests that you will find them on MySpace.
According to the Pew Internet & American Life Project, 85% of US teens who have a social networking profile use MySpace most often. Overall, more than half of the teens surveyed (55%) use social networking sites.
The study confirms the power of social networking among youths and sheds new light on how teens use such sites.
Teens are frequent visitors to social networking sites; about half visit once a day or more often.
Older teens and girls, particularly those ages 15 to 17, are more likely to create social networking profiles. Household income, on the other hand, did not impact social networking use. And teens who were not white were slightly more likely to create profiles (58% vs. 53%), although the study's 3.7-point margin of error may reduce the significance of this statistic.
Earlier studies from the Los Angeles Times and Bloomberg as well as Burst Media also found that teen girls were more likely to visit social networking sites.
The Pew study also delved into why teens use social networking sites, something other studies have not covered. Over 90% of teens use such sites to stay in touch with friends they see a lot, but half are interested in making new friends.
...."
Comments:
Post a Comment
