Saturday, July 08, 2006
John Battelle's Searchblog: Dear Warner: Don't Shoot Yourself in the Foot - Free Bugs (Again!)! :
"John Kricfalusi, creator of the wonderful Ren & Stimpy series and an all around worthwhile fellow to know (and new FM author) just pinged me with the news that YouTube is disallowing his linking of old Bugs cartoons on his site. Why? Because Warner Brothers, who now owns the copyrights, has no idea how powerful a marketing tool John's blog can be, that's why. All they want to do is prevent folks who might buy DVDs, merchandise, and view ads next to webisodes of Ren & Stimpy and Bugs from, well, buying DVDs, merchandise, and looking at webisodes of Ren & Stimpy and Bugs. Hey Warner, aren't you paying any attention to what is happening out here in the real world? You don't want to upset the creator of Ren & Stimpy, and force YouTube, which is providing a great service, to do the dirty work! Instead, figure out a way to work with the man! He'll help you sell far more stuff. As he pointed out to me:..."
"John Kricfalusi, creator of the wonderful Ren & Stimpy series and an all around worthwhile fellow to know (and new FM author) just pinged me with the news that YouTube is disallowing his linking of old Bugs cartoons on his site. Why? Because Warner Brothers, who now owns the copyrights, has no idea how powerful a marketing tool John's blog can be, that's why. All they want to do is prevent folks who might buy DVDs, merchandise, and view ads next to webisodes of Ren & Stimpy and Bugs from, well, buying DVDs, merchandise, and looking at webisodes of Ren & Stimpy and Bugs. Hey Warner, aren't you paying any attention to what is happening out here in the real world? You don't want to upset the creator of Ren & Stimpy, and force YouTube, which is providing a great service, to do the dirty work! Instead, figure out a way to work with the man! He'll help you sell far more stuff. As he pointed out to me:..."
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