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Friday, July 28, 2006

Can Google tackle tiny upstarts in key new markets? - MarketWatch:
"'Google hasn't succeeded in most things it has tried outside of search,' said Nate Elliott, an analyst with Jupiter Research. 'They just don't seem to have done a lot of other things right.'
Over the past five years, Google has introduced dozens of new features beyond just Internet search in an effort to widen its business beyond search. There's been Gmail, its free, Web-based email; Google Finance for information on stock markets and Google Earth, its beloved satellite imagery and mapping feature, to name just three.

But those efforts were, to a large degree, a matter of Google trying to match widely used features in which big corporate rivals were already established. Gmail competes with Web-based email that's been available from Yahoo Inc., Microsoft and Time Warner's AOL. Another relatively new Google feature, Google Finance, is a competitor of Yahoo Finance.

This year, it's trying to make headway in three new areas of business that are relatively new for both Google and its major competitors. As it's discovering, branching out hasn't had any impact yet on its bottom line..."

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