Friday, July 21, 2006
Advertising Age - Wal-Mart Tries to Be MySpace. Seriously:
"...'The second you try to create boundaries and draw a line around content and put a box around content, it becomes something else. Teens aren't searching for what a company deems relevant, but what they deem relevant,' Mr. Stock said. 'You can't own it. When anyone tries to own it too much, then it becomes a problem. That's the impression I get on this site.'... "
"...'The second you try to create boundaries and draw a line around content and put a box around content, it becomes something else. Teens aren't searching for what a company deems relevant, but what they deem relevant,' Mr. Stock said. 'You can't own it. When anyone tries to own it too much, then it becomes a problem. That's the impression I get on this site.'... "
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