Tuesday, June 13, 2006
TechCrunch » Blog Archive » Moola’s Interesting Business Model:
"Moola is a new website, in private beta, that puts two visitors up against each other in a simple Flash game. The interesting thing about the site is that people are playing for real money.
Moola gives each new user $0.01 to start. You play against another player at your level, and the winner takes all of the money from the other person. So each time you win, you double your money. Win 30 times in a row and win $10.7 million. A user can “cash out” at any time and have a check delivered to them with their current balance. If you lose, you start over at $0.01.
The service is advertising supported. You have to watch a short video ad (every time I played it was for yellowpages.com) and then answer a question correctly about the ad. Once you’ve done that, you can play the next round..."
"Moola is a new website, in private beta, that puts two visitors up against each other in a simple Flash game. The interesting thing about the site is that people are playing for real money.
Moola gives each new user $0.01 to start. You play against another player at your level, and the winner takes all of the money from the other person. So each time you win, you double your money. Win 30 times in a row and win $10.7 million. A user can “cash out” at any time and have a check delivered to them with their current balance. If you lose, you start over at $0.01.
The service is advertising supported. You have to watch a short video ad (every time I played it was for yellowpages.com) and then answer a question correctly about the ad. Once you’ve done that, you can play the next round..."
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