Monday, June 19, 2006
Right Media launches online ad auction | CNET News.com:
" New York-based Right Media was set to launch an automated online ad exchange Monday that would allow Web sites to auction off display ad space to the highest bidder, rather than having to go through ad networks or agencies that set prices and take a cut.
Right Media offers advertisers the option to bid on non-premium, or commodity ad space, for display or banner ads, said Michael Walrath, chief executive of Right Media.
It serves as an alternative to ad networks in which prices are set, like Yahoo Publisher Network and ValueClick, he said. Right Media Exchange will take, on average, 7.5 percent of each transaction, he added.
After 15 months of building up the platform, Right Media Exchange has 11,000 advertisers and $12.5 million in total revenue changes hands on the exchange monthly, according to Walrath..."
" New York-based Right Media was set to launch an automated online ad exchange Monday that would allow Web sites to auction off display ad space to the highest bidder, rather than having to go through ad networks or agencies that set prices and take a cut.
Right Media offers advertisers the option to bid on non-premium, or commodity ad space, for display or banner ads, said Michael Walrath, chief executive of Right Media.
It serves as an alternative to ad networks in which prices are set, like Yahoo Publisher Network and ValueClick, he said. Right Media Exchange will take, on average, 7.5 percent of each transaction, he added.
After 15 months of building up the platform, Right Media Exchange has 11,000 advertisers and $12.5 million in total revenue changes hands on the exchange monthly, according to Walrath..."
Comments:
Post a Comment
