Thursday, June 22, 2006
John Battelle's Searchblog: News: Google Pay Per Action Network Test
"According to the SeekingAlpha site, Google is testing a CPA (cost per action) network - the kind of approach Bill Gross is trying at Snap, and many others, like Valueclick, have employed, with limited success so far. Why? Is Google hedging against click fraud and spam? Is this just spaghetti against the wall? I am asking now....so far, this is still officially unconfirmed.
The detail they have over at SeekingAlpha - from a note to one of the members inviting him into the test - is interesting in itself. Google is clearly changing the rules with CPA. For instance:..."
"According to the SeekingAlpha site, Google is testing a CPA (cost per action) network - the kind of approach Bill Gross is trying at Snap, and many others, like Valueclick, have employed, with limited success so far. Why? Is Google hedging against click fraud and spam? Is this just spaghetti against the wall? I am asking now....so far, this is still officially unconfirmed.
The detail they have over at SeekingAlpha - from a note to one of the members inviting him into the test - is interesting in itself. Google is clearly changing the rules with CPA. For instance:..."
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