Thursday, May 04, 2006
Sphere: A New Approach to Blog Search: "The blogosphere continues to both fascinate and frustrate, because great content is out there, but it's often drowned in a sea of garbage. Newly launched Sphere aims to change that with a different approach to blog search.
Blog search has yet to rise to the quality of web search, in large part because the blogopshere is volatile and many of the ranking metrics that work well with web content break down when applied to blog postings. Other approaches rely on tags to identify relevant content—and we're highly skeptical about tagging here at Search Engine Watch.
Sphere's creators are veterans of several internet startups who've applied the lessons they've learned from previous companies (Oddpost, Wordpress and others) to build a powerful, but easy-to-use blog search engine, with a number of interesting twists.
'Once you've discovered good blog content it's like a drug,' said Tony Conrad, Sphere CEO.
Sphere takes a new approach to blog search, looking at three critical variables to understand both individual blog posts and the nature of the blog they appear on. As with web search, Sphere attempts to understand link structures—who's linking to whom, and what are the quality of the links. Crucial to this analysis is an attempt to understand who's starting or leading discussions in contrast to those bloggers who are simply comme..."
Blog search has yet to rise to the quality of web search, in large part because the blogopshere is volatile and many of the ranking metrics that work well with web content break down when applied to blog postings. Other approaches rely on tags to identify relevant content—and we're highly skeptical about tagging here at Search Engine Watch.
Sphere's creators are veterans of several internet startups who've applied the lessons they've learned from previous companies (Oddpost, Wordpress and others) to build a powerful, but easy-to-use blog search engine, with a number of interesting twists.
'Once you've discovered good blog content it's like a drug,' said Tony Conrad, Sphere CEO.
Sphere takes a new approach to blog search, looking at three critical variables to understand both individual blog posts and the nature of the blog they appear on. As with web search, Sphere attempts to understand link structures—who's linking to whom, and what are the quality of the links. Crucial to this analysis is an attempt to understand who's starting or leading discussions in contrast to those bloggers who are simply comme..."
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