Monday, May 15, 2006
John Battelle's Searchblog: Melanie's RoundUp:
"Speaking of MySpace...
Following-up John's last post on the spike of hits from MySpace to Google, Paul Boutin has an article in Slate on why MySpace, as well as YouTube are pulling in the critical mass. Talking about the recent popularity stats on domains, which the WashPost posted, Boutin writes: I was skeptical when I heard how huge video-sharing hub YouTube and social-networking hotspot MySpace have become. YouTube claims 40 million plays a day, up from 35 million just a week ago. The answer he comes to is that the two social mega-hubs make it too easy to resist for non-geeks, making the web: "The secret to success is to make everything one-button easy, then get out of the way."
Boutin also complains that Google Video (along with others) fall short by specializing the tools---in his words, presuming they know what users want--whereas MySpace gives you everything in one personalized space. "MySpace isn't that much easier to use than Friendster, or than other shared-user-content sites like Flickr (photo sharing), del.icio.us (bookmarks), or Digg (tech news). But it mixes multiple publishing models—blogs, photos, music, videos, friend networks—into one personal space. Most important, it doesn't presume to know what your goals are." In retrospect from Press Day, it's a safe bet that the new Co-op exchange of social tags will include video soon enough..."
"Speaking of MySpace...
Following-up John's last post on the spike of hits from MySpace to Google, Paul Boutin has an article in Slate on why MySpace, as well as YouTube are pulling in the critical mass. Talking about the recent popularity stats on domains, which the WashPost posted, Boutin writes: I was skeptical when I heard how huge video-sharing hub YouTube and social-networking hotspot MySpace have become. YouTube claims 40 million plays a day, up from 35 million just a week ago. The answer he comes to is that the two social mega-hubs make it too easy to resist for non-geeks, making the web: "The secret to success is to make everything one-button easy, then get out of the way."
Boutin also complains that Google Video (along with others) fall short by specializing the tools---in his words, presuming they know what users want--whereas MySpace gives you everything in one personalized space. "MySpace isn't that much easier to use than Friendster, or than other shared-user-content sites like Flickr (photo sharing), del.icio.us (bookmarks), or Digg (tech news). But it mixes multiple publishing models—blogs, photos, music, videos, friend networks—into one personal space. Most important, it doesn't presume to know what your goals are." In retrospect from Press Day, it's a safe bet that the new Co-op exchange of social tags will include video soon enough..."
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