Monday, April 10, 2006
Search Engine Journal » Yahoo MyWeb Improvements:
"...Social search is still a differentiator for Yahoo! (although everyone’s now jumped on the bandwagon). But it’s not clear that mainstream search users understand what the MyWeb value proposition is: collected links from people who’ve done the work before you. That needs to be more clearly and simply communicated.
My sense (not substantiated by anything) is that Yahoo! Answers is easier for people to “get” and thus has more traction. Both MyWeb and Answers have powerful Local implications, but Answers is more conceptually accessible to people in my view.
Yahoo! now has lots of great “social” assets and the challenge is bringing them together in useful/meaningful ways that are all but self-evident to users..."
"...Social search is still a differentiator for Yahoo! (although everyone’s now jumped on the bandwagon). But it’s not clear that mainstream search users understand what the MyWeb value proposition is: collected links from people who’ve done the work before you. That needs to be more clearly and simply communicated.
My sense (not substantiated by anything) is that Yahoo! Answers is easier for people to “get” and thus has more traction. Both MyWeb and Answers have powerful Local implications, but Answers is more conceptually accessible to people in my view.
Yahoo! now has lots of great “social” assets and the challenge is bringing them together in useful/meaningful ways that are all but self-evident to users..."
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