Thursday, March 16, 2006
Pay Per Click Strategies Explained a Little Fuzzy:
"There's an article over at ClickZ today that attempts to explain the concepts of 'drafting' and 'hijacking' when it comes to pay per click advertising, but that leaves a pretty fuzzy impression over what the author believes constitutes hijacking. I've written before about how easy it is for small business owners and those new to search marketing to read and article and get confused about what the author is trying to say, so I thought this would be a good one to delve a little more deeply into..."
Posted the original last week and it was a little confusing. This should help.
"There's an article over at ClickZ today that attempts to explain the concepts of 'drafting' and 'hijacking' when it comes to pay per click advertising, but that leaves a pretty fuzzy impression over what the author believes constitutes hijacking. I've written before about how easy it is for small business owners and those new to search marketing to read and article and get confused about what the author is trying to say, so I thought this would be a good one to delve a little more deeply into..."
Posted the original last week and it was a little confusing. This should help.
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