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Monday, March 20, 2006

Basement.org: Google's Laser-Guided Missiles:
"PCMag.com has a good summary of a lunch Google's CEO Eric Schmidt gave to journalists recently. He addresses a lot of the Google-related hot topics these days.

On the Writely acquisition, Schmidt brushed off theories that it was a play to compete with Microsoft Office. He said the real purpose of the acquisition was part of Google's strategy to 'collect and organize the world's data.'

This is pretty frightening to me. The next logical question is: why does Google want to do this? So they can gain a better understanding of who we are, what we want and what we care about. Which begs the next question: why does Google want to collect and organize the things that matter to us? To make them readily accessible for a fee from anywhere? Or is it to deliver more targeted results throughout the Google experience? For example, I search elsewhere away from my documents; Google connects the dots between the content of my documents and my search terms.

I can't help but worry about this insatiable desire to consume, digest, index, study, analyze, extrapolate from and finally act upon the behaviors and artifacts that make up my life. In a word, it's creepy.

Luckily, we have the option to not use Google..."

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