Monday, February 27, 2006
Why Google and Yahoo Both Love eBay:
" eBay Inc. is the number one and number two sponsored link advertiser for both Google and Yahoo!, reports Nielsen/NetRatings. Dwarfing other advertisers in the top five, eBay and eBay's Shopping.com have spent more on search marketing than Target and Interactive Corp. combined (and then some).
In January, Google served up 984,204 eBay sponsored link impressions, and 447,591 for Shopping.com. The third biggest spender at Google was Interchange Corporation' s Local.com (279,250 impressions), followed by Target Corp. and Interactive Corp.'s Expedia, Inc. with 218,140 impressions and 197,329 impressions respectively.
Yahoo!, during the same time period raked in 537,137 sponsored link impressions from eBay and 501,195 from Shopping.com. The nearest advertisers were Apollo Group's University of Phoenix (151,642), Interactive Corp.'s Lending Tree (116,303), and Target (79,013)... "
" eBay Inc. is the number one and number two sponsored link advertiser for both Google and Yahoo!, reports Nielsen/NetRatings. Dwarfing other advertisers in the top five, eBay and eBay's Shopping.com have spent more on search marketing than Target and Interactive Corp. combined (and then some).
In January, Google served up 984,204 eBay sponsored link impressions, and 447,591 for Shopping.com. The third biggest spender at Google was Interchange Corporation' s Local.com (279,250 impressions), followed by Target Corp. and Interactive Corp.'s Expedia, Inc. with 218,140 impressions and 197,329 impressions respectively.
Yahoo!, during the same time period raked in 537,137 sponsored link impressions from eBay and 501,195 from Shopping.com. The nearest advertisers were Apollo Group's University of Phoenix (151,642), Interactive Corp.'s Lending Tree (116,303), and Target (79,013)... "
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