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Tuesday, February 21, 2006

TechCrunch » Foldera: Never organize your inbox again:
"Huntington Beach, California based Foldera’s goal is to organize all of the chaos surrounding work based documents (email, calendar, office documents, instant messaging, etc). It is a very big idea.

The company is in private beta right now, with a full launch on the way.

Foldera’s approach to productivity is in direct conflict with the way we use applications like Outlook today (just think about how much time we all spend organizing our inbox, filing emails, etc.). Foldera has a better approach (one that seems rather obvious now that I’ve seen it) and they have a chance to seriously disrupt upcoming product launches like Office Live from Microsoft.

Most of us are used to working with email folders today, where an email message can simply be pulled into a folder for easier discovery later. The idea around Foldera starts there. They’ve created an Ajax rich web application that includes email, calendaring, instant messaging, document storage and versioning, tasks and other features into a single web application. Everything is folder-centric:

How does this work?

You create a dedicated Activity Folder for each distinct project or activity. Email, instant messaging, and all your other applications are now accessed from within this folder instead of their original disconnected and unstructured state. This organizational structure also keeps everything in context; for example, all your email conversations and instant message dialogs stay right inside that specific Activity Folder, so everything related to that project stays grouped together. Doesn’t that make more sense?

Do you work with other people?

To truly appreciate what Foldera can do, try using it with a team. Everything you create with Foldera can be shared or kept private, delegated, owned, or distributed among one, several, or all members of a team. Unlike some collaborative applications, Foldera is easy to use and requires virtually no learning curve. If you can send email, you can use Foldera.

Richard Lusk, Foldera’s CEO, met with me late last year to show me an early demo of the product. The idea is that you create a folder around any new project. Share that folder with others or keep it private..."

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