Monday, February 20, 2006
Study ranks behavioral ads ahead of YPN but behind AdSense - JenSense.com:
"Outsell released a new study 'Annual Ad Spending Study: Where & Why Advertisers Are Moving Online' which includes advertiser data on not only Google AdSense and Yahoo Publisher Network contextual advertising, but also behavioral ads - advertising which has been getting a great deal of buzz the last few months.
Advertisers rated the effectiveness of contextual and behavioral advertising, and the results - and reach - were surprising. Advertisers were using the following methods of contextual & behavoral advertising:
Google 45%
Yahoo! 43%
Other 45%
Behavorial Ads 44%
But when asked to rate if the ads were 'Extremely/Somewhat Effective' the results were as follows:
Google 46.8%
Yahoo! 40.1%
Other 34.4%
Behavioral Ads 44.2%..."
"Outsell released a new study 'Annual Ad Spending Study: Where & Why Advertisers Are Moving Online' which includes advertiser data on not only Google AdSense and Yahoo Publisher Network contextual advertising, but also behavioral ads - advertising which has been getting a great deal of buzz the last few months.
Advertisers rated the effectiveness of contextual and behavioral advertising, and the results - and reach - were surprising. Advertisers were using the following methods of contextual & behavoral advertising:
Google 45%
Yahoo! 43%
Other 45%
Behavorial Ads 44%
But when asked to rate if the ads were 'Extremely/Somewhat Effective' the results were as follows:
Google 46.8%
Yahoo! 40.1%
Other 34.4%
Behavioral Ads 44.2%..."
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