Monday, February 27, 2006
Search Engine Journal » Yahoo Search Marketing to Ban Trademark Keyword Ads:
"In an answer to some of the legal battles and issues concerning competitive bidding on Trademarked Terms, Yahoo Search Marketing is banning bids on Trademarks come March 1st. Yahoo has issued the following email to some of their advertisers.
“On March 1, 2006, Yahoo! Search Marketing will modify its editorial guidelines regarding the use of keywords containing trademarks. Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner’s products or services in comparison to the competitive products and services that were offered or promoted on the advertiser’s site.
In order to more easily deliver quality user experiences when users search on terms that are trademarks, Yahoo! Search Marketing has determined that we will no longer allow bidding on keywords containing competitor trademarks.”..."
"In an answer to some of the legal battles and issues concerning competitive bidding on Trademarked Terms, Yahoo Search Marketing is banning bids on Trademarks come March 1st. Yahoo has issued the following email to some of their advertisers.
“On March 1, 2006, Yahoo! Search Marketing will modify its editorial guidelines regarding the use of keywords containing trademarks. Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner’s products or services in comparison to the competitive products and services that were offered or promoted on the advertiser’s site.
In order to more easily deliver quality user experiences when users search on terms that are trademarks, Yahoo! Search Marketing has determined that we will no longer allow bidding on keywords containing competitor trademarks.”..."
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