Monday, February 20, 2006
Google's ad sales tested in court | CNET News.com:
"Another lawsuit is poised to challenge Google's lucrative advertising-based business model by arguing it encourages unlawful use of trademarks as keywords.
The parent company of a payday loan provider called Check 'n Go has sued Google in federal court in Ohio, saying that the search engine permits other payday lenders to purchase ads that appear when the trademarked phrase 'check n go' is typed in..."
"Another lawsuit is poised to challenge Google's lucrative advertising-based business model by arguing it encourages unlawful use of trademarks as keywords.
The parent company of a payday loan provider called Check 'n Go has sued Google in federal court in Ohio, saying that the search engine permits other payday lenders to purchase ads that appear when the trademarked phrase 'check n go' is typed in..."
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