Tuesday, February 21, 2006
Can Yahoo do content? | CNET News.com:
"...Yahoo's plan to become a major Internet content player is treading water. Yahoo Media has lost ground to rivals in key areas and has yet to goose advertising sales with a runaway content hit, which many expected Braun to deliver when he arrived with fanfare in November, 2004.
Growth at the Web sites in Yahoo's media corral has been mixed, according to figures from ComScore Media Metrix, a New York-based research firm. Yahoo Finance and Yahoo Games, for example, both lost readership last year. In fact, Microsoft's MSN Money site now brings in more unique visitors than Yahoo Finance, though Yahoo Finance still leads on total page views.
'Yahoo's in a good position. But it still has a question about content,' said a source familiar with Yahoo's media ambitions who asked to remain anonymous...
...Yahoo's strategy has always been to develop a little original content, and license a lot of other content, and focus on user generated stuff..."
"...Yahoo's plan to become a major Internet content player is treading water. Yahoo Media has lost ground to rivals in key areas and has yet to goose advertising sales with a runaway content hit, which many expected Braun to deliver when he arrived with fanfare in November, 2004.
Growth at the Web sites in Yahoo's media corral has been mixed, according to figures from ComScore Media Metrix, a New York-based research firm. Yahoo Finance and Yahoo Games, for example, both lost readership last year. In fact, Microsoft's MSN Money site now brings in more unique visitors than Yahoo Finance, though Yahoo Finance still leads on total page views.
'Yahoo's in a good position. But it still has a question about content,' said a source familiar with Yahoo's media ambitions who asked to remain anonymous...
...Yahoo's strategy has always been to develop a little original content, and license a lot of other content, and focus on user generated stuff..."
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