Tuesday, January 24, 2006
» Yahoo Publisher Network Expanding This Spring : Search Engine Journal:
"Yahoo is preparing its answer to Google AdSense, the Yahoo Publisher Network, and has been going about the launch of their contextual advertising offering in a slow and careful fashion. Instead of letting mass publishers apply for and automatically receive Yahoo Publisher Network accounts, Yahoo is inviting samples of United States based publishers which fit into certain advertising categories.
Such ’smart growth’ tactics by Yahoo are leading to the monitoring of ROI and controlled reach of Yahoo Search Marketing advertiser ads, as Yahoo is taking the quality approach as opposed to quantity.
For example, Yahoo is following a strict editorial review process which includes :
* editorial review and assessment on quality of publisher
* no hate or adult related sites,
* higher standard of quality sites
* size of the site
* how vertical or niche is the site
With somewhere around 3,000 quality publishers currently serving YPN advertisements on their sites and in their RSS feeds, Yahoo has spent the past two quarters planning expansion of the network in what is gearing up to be an active year in the world of site monetizing. During the Q4 earnings conference last week, Yahoo CEO Terry Semel discussed the vision behind the Yahoo Publisher Network as going beyond the offerings of a normal context..."
"Yahoo is preparing its answer to Google AdSense, the Yahoo Publisher Network, and has been going about the launch of their contextual advertising offering in a slow and careful fashion. Instead of letting mass publishers apply for and automatically receive Yahoo Publisher Network accounts, Yahoo is inviting samples of United States based publishers which fit into certain advertising categories.
Such ’smart growth’ tactics by Yahoo are leading to the monitoring of ROI and controlled reach of Yahoo Search Marketing advertiser ads, as Yahoo is taking the quality approach as opposed to quantity.
For example, Yahoo is following a strict editorial review process which includes :
* editorial review and assessment on quality of publisher
* no hate or adult related sites,
* higher standard of quality sites
* size of the site
* how vertical or niche is the site
With somewhere around 3,000 quality publishers currently serving YPN advertisements on their sites and in their RSS feeds, Yahoo has spent the past two quarters planning expansion of the network in what is gearing up to be an active year in the world of site monetizing. During the Q4 earnings conference last week, Yahoo CEO Terry Semel discussed the vision behind the Yahoo Publisher Network as going beyond the offerings of a normal context..."
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