Monday, January 23, 2006
» Top search engine terms in November 2005: ebay, google, yahoo, mapquest, yahoo.com, pogo.com, walmart, ask jeeves, msn, ebay.com | IT Facts | ZDNet.com:
"Nielsen//NetRatings reported that Web surfers often use search engines to navigate their way to common Web sites rather than typing the Web site's URL directly into the address bar. Web users' top search terms were popular, well-known Web site names, such as 'ebay' and 'google'. 43% of online searchers use the search box much like an address bar. Leading the top 10 most popular search terms for November was 'ebay' with 13.9 mln requests, followed by 'google' and 'yahoo,' with 13.3 mln and 8.0 mln requests.
5 of the top 10 search terms were for sites with search engines themselves, supportingthe argument that Web visitors are not likely to be loyal to a single search engine. Other popular search terms were for retail and auction sites including eBay and Wal-Mart, as well as sites that offer a service, such as Mapquest and pogo.com. What all ten search terms had in common was that they were the names of popular Web sites rather than topics. The first topical search term, 'weather,' ranked #23."
From the report:
"“There are two types of online searchers that type a Web site’s URL into a search engine rather than into
the browser’s address bar: Those inexperienced enough not to appreciate the difference between the
two, and those that are so experienced they have become habituated to using the search engine as their
portal to the Internet,” said Ken Cassar, chief analyst, Nielsen//NetRatings. “Whether this behavior is
driven by ignorance or savvy, the end result is the same: The search engine is the focal point of the
online experience for Internet users across the spectrum.”"
"Nielsen//NetRatings reported that Web surfers often use search engines to navigate their way to common Web sites rather than typing the Web site's URL directly into the address bar. Web users' top search terms were popular, well-known Web site names, such as 'ebay' and 'google'. 43% of online searchers use the search box much like an address bar. Leading the top 10 most popular search terms for November was 'ebay' with 13.9 mln requests, followed by 'google' and 'yahoo,' with 13.3 mln and 8.0 mln requests.
5 of the top 10 search terms were for sites with search engines themselves, supportingthe argument that Web visitors are not likely to be loyal to a single search engine. Other popular search terms were for retail and auction sites including eBay and Wal-Mart, as well as sites that offer a service, such as Mapquest and pogo.com. What all ten search terms had in common was that they were the names of popular Web sites rather than topics. The first topical search term, 'weather,' ranked #23."
From the report:
"“There are two types of online searchers that type a Web site’s URL into a search engine rather than into
the browser’s address bar: Those inexperienced enough not to appreciate the difference between the
two, and those that are so experienced they have become habituated to using the search engine as their
portal to the Internet,” said Ken Cassar, chief analyst, Nielsen//NetRatings. “Whether this behavior is
driven by ignorance or savvy, the end result is the same: The search engine is the focal point of the
online experience for Internet users across the spectrum.”"
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