Thursday, January 19, 2006
Search Engines As Leeches, The Difference Between Paid & Free Listings & Keyword Price Rises:
"Jakob Nielsen's just posted a Search Engines as Leeches on the Web article that makes a good point, don't be too search engine dependent. However, he muddles his point by confusing the issue of paid search advertising and free 'organic' listings. A closer look at that, plus how 'super conversion trackers' and 'brand idiots' are likely to keep pressure on keyword prices.
As a reminder, the major search engines give you two main types of listings when you do a search. There are the 'organic' or 'free' or 'natural' listings that they gather from crawling the web. They don't charge for these listings (though Yahoo's paid inclusion program kind of clouds the water over there). These listings are like the editorial content you get at newspapers.
Search engines also carry paid ads. Pay, and you can get listed for terms you want without hoping that it just happens naturally..."
Good article on the "economics" of search and what effects ad pricing.
"Jakob Nielsen's just posted a Search Engines as Leeches on the Web article that makes a good point, don't be too search engine dependent. However, he muddles his point by confusing the issue of paid search advertising and free 'organic' listings. A closer look at that, plus how 'super conversion trackers' and 'brand idiots' are likely to keep pressure on keyword prices.
As a reminder, the major search engines give you two main types of listings when you do a search. There are the 'organic' or 'free' or 'natural' listings that they gather from crawling the web. They don't charge for these listings (though Yahoo's paid inclusion program kind of clouds the water over there). These listings are like the editorial content you get at newspapers.
Search engines also carry paid ads. Pay, and you can get listed for terms you want without hoping that it just happens naturally..."
Good article on the "economics" of search and what effects ad pricing.
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