Monday, January 30, 2006
Google AdSense begins rich media beta test - JenSense.com:
"Google AdSense is moving beyond the traditional text and graphical advertising to rich media, including interstitials, expanding ads and floating ads. AdSense began contacting publishers last week to be involved in the rich media limited beta test.
The campaigns will likely be site targeted, rather than contextual, but details on the actual implementation of these new ads are still under wraps. With these kind of top-secret beta tests, NDAs are often requirements before being accepted into it.
Floating ads are ads that either stay on top as the page is scrolled, or ones that 'float in' from the side of the page to the center of the page. Expanding ads are those that require user interaction to expand, either with a mouseover or a click. Interstitials are perhaps the most interesting addition to this rich media beta, because they are a format that people love to hate, and that are often more annoying than pop-ups. You have likely stumbled across an interstitial ad - they appear when you click through to read a page, and before they will show you the page, you are bypassed through to a full page ad that you must view before seeing the actual content you were wanting, often by having to click a link on the interstitial ad page..."
"Google AdSense is moving beyond the traditional text and graphical advertising to rich media, including interstitials, expanding ads and floating ads. AdSense began contacting publishers last week to be involved in the rich media limited beta test.
The campaigns will likely be site targeted, rather than contextual, but details on the actual implementation of these new ads are still under wraps. With these kind of top-secret beta tests, NDAs are often requirements before being accepted into it.
Floating ads are ads that either stay on top as the page is scrolled, or ones that 'float in' from the side of the page to the center of the page. Expanding ads are those that require user interaction to expand, either with a mouseover or a click. Interstitials are perhaps the most interesting addition to this rich media beta, because they are a format that people love to hate, and that are often more annoying than pop-ups. You have likely stumbled across an interstitial ad - they appear when you click through to read a page, and before they will show you the page, you are bypassed through to a full page ad that you must view before seeing the actual content you were wanting, often by having to click a link on the interstitial ad page..."
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