Wednesday, January 18, 2006
Buzz-marketing firm rakes in $13.8 million | CNET News.com:
"By Daniel Terdiman - Staff Writer, CNET News.com - Published: January 13, 2006, 5:14 PM PST
BzzAgent, one of the world's leading word-of-mouth marketing firms, said Friday that it closed a $13.75 million series-B round of funding.
The marketing company, which has clients such as Anheuser-Busch, Cadbury Schweppes, Ralph Lauren and Levi's Dockers, uses what it calls buzz-marketing strategies to build consumer interest in products.
Buzz marketing is unlike traditional marketing, the company said, because it involves unpaid volunteers talking to friends and family about products they believe in.
The company said it will use its new windfall--raised from General Catalyst Partners and IDG Ventures Boston--to build new market share and add staff..."
"By Daniel Terdiman - Staff Writer, CNET News.com - Published: January 13, 2006, 5:14 PM PST
BzzAgent, one of the world's leading word-of-mouth marketing firms, said Friday that it closed a $13.75 million series-B round of funding.
The marketing company, which has clients such as Anheuser-Busch, Cadbury Schweppes, Ralph Lauren and Levi's Dockers, uses what it calls buzz-marketing strategies to build consumer interest in products.
Buzz marketing is unlike traditional marketing, the company said, because it involves unpaid volunteers talking to friends and family about products they believe in.
The company said it will use its new windfall--raised from General Catalyst Partners and IDG Ventures Boston--to build new market share and add staff..."
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