Monday, December 12, 2005
Search Engine Journal - NY Times About to Relaunch About.com:
"Mickey Kahn at DMNews is reporting that the New York Times is about to relaunch About.com and pitch About.com to high profile national advertisers. The New York Times purchased About.com for $410 million nine months ago, and has since been working to reluanch the site and its 57,000 niche topics.
?We?re probably the biggest site that is least known in terms of what we can deliver to advertisers,? said Scott B. Meyer, president/CEO of New York-based About.com and a speaker at this week?s Search Engine Strategies show..."
"Mickey Kahn at DMNews is reporting that the New York Times is about to relaunch About.com and pitch About.com to high profile national advertisers. The New York Times purchased About.com for $410 million nine months ago, and has since been working to reluanch the site and its 57,000 niche topics.
?We?re probably the biggest site that is least known in terms of what we can deliver to advertisers,? said Scott B. Meyer, president/CEO of New York-based About.com and a speaker at this week?s Search Engine Strategies show..."
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