Monday, December 12, 2005
Search Engine Journal - MSN Search To Share Advertising Revenue With Users?:
"Bill Gates was speaking crazy talk last week during a trip to India when he eluded that MSN Search may be sharing advertising revenue with its users (isn?t that the iWon business plan?). According to the San Franscisco Examiner, Gates hinted that MSN Search may be looking to share the wealth with its users; ?When you use a search engine, if somebody is making lot of money from advertisers they ought to share it with you,?? Gates said during a business interview with Indian news channel NDTV Profit.
In a swipe at Google Inc. (GOOG), the world’s most-used Internet search engine, Gates said Microsoft’s search products may eventually give users software programs or even cash after they click on an advertisement.
Come to think of it, this revenue sharing crazy talk is not such a bad idea, however, I would not agree with sharing based upon clicks on search advertising. Doing so would lead to disgruntled advertisers and a new, higher plain of click fraud beyond the 3rd tier and bottom feeder search community and onto the web’s 3rd most popular search service. Instead, a points system based upon searches which lead to measureable actions on websites or percentages of product purchases gifted back to the consumer by MSN..."
"Bill Gates was speaking crazy talk last week during a trip to India when he eluded that MSN Search may be sharing advertising revenue with its users (isn?t that the iWon business plan?). According to the San Franscisco Examiner, Gates hinted that MSN Search may be looking to share the wealth with its users; ?When you use a search engine, if somebody is making lot of money from advertisers they ought to share it with you,?? Gates said during a business interview with Indian news channel NDTV Profit.
In a swipe at Google Inc. (GOOG), the world’s most-used Internet search engine, Gates said Microsoft’s search products may eventually give users software programs or even cash after they click on an advertisement.
Come to think of it, this revenue sharing crazy talk is not such a bad idea, however, I would not agree with sharing based upon clicks on search advertising. Doing so would lead to disgruntled advertisers and a new, higher plain of click fraud beyond the 3rd tier and bottom feeder search community and onto the web’s 3rd most popular search service. Instead, a points system based upon searches which lead to measureable actions on websites or percentages of product purchases gifted back to the consumer by MSN..."
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