Friday, December 16, 2005
Search Engine Journal - Google Music Search & Google's Vertical Push:
"Google is introducing a new music feature according to Reuters and SEW. When users search for, say Madonna (the example used at SEW), they?ll see some information: a picture and links to a page about Madonna and a link to the alliterative ?more music results for Madonna.? (Click that link and note the ?search music? button.)
My colleagues will read this and wonder ?Why the @#$! is he writing about this?? Well, beyond this being an interesting ?content? play for Google and a way for Google to serve more of its users? needs (and get some more ad revenue down the line), it starts to clarify some things about what might be called Google?s ?vertical strategy.?...
...Google is offering what we might call “Page 2.”
You get a tease or a set of links on top of the search results page (similar to Local now) and then you’ll be taken into a specialized content area. This is how Google will keep users going to Google.com (where most go anyway) and also offer a competitive “vertical” experience (Page 2), where the features and content can be tailored to the specific topic: Cars, Jobs, Real Estate, Movies, Finance, Music, etc.
Google also starts to create very valuable ad inventory on these pages—inventory arguably much more valuable than that on Google.com..."
"Google is introducing a new music feature according to Reuters and SEW. When users search for, say Madonna (the example used at SEW), they?ll see some information: a picture and links to a page about Madonna and a link to the alliterative ?more music results for Madonna.? (Click that link and note the ?search music? button.)
My colleagues will read this and wonder ?Why the @#$! is he writing about this?? Well, beyond this being an interesting ?content? play for Google and a way for Google to serve more of its users? needs (and get some more ad revenue down the line), it starts to clarify some things about what might be called Google?s ?vertical strategy.?...
...Google is offering what we might call “Page 2.”
You get a tease or a set of links on top of the search results page (similar to Local now) and then you’ll be taken into a specialized content area. This is how Google will keep users going to Google.com (where most go anyway) and also offer a competitive “vertical” experience (Page 2), where the features and content can be tailored to the specific topic: Cars, Jobs, Real Estate, Movies, Finance, Music, etc.
Google also starts to create very valuable ad inventory on these pages—inventory arguably much more valuable than that on Google.com..."
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