Monday, December 19, 2005
John Battelle's Searchblog: Gauging The Size of the Google Economy:
"A Fortune Small Biz reporter, Justin Martin, called today and among other questions asked one that I did not have a ready answer for. But it seemed like a very good question, and it'd be neat to have an answer. In short, he asked, how big is the Google economy? We bounced it back and forth, and what he meant by that phrase is the aggregate amount of direct economic impact Google has on businesses large and small. Not an easy thing to nail down, but often you can create useful proxies if it's Friday and you're trying to avoid real work.
I was thinking that you might take Google's gross revenue number, which is projected to be more than $6 billion this year, and then the estimated number of AdWords customers, which I realize I don't have a reliable number for. The last time I wrangled something out of Google was two years ago, when it was about to cross 200,000. So, assuming decent growth (say 25% a year), we're now at what, nearly 300K (OK, 281K, but for all intents and purposes...)..."
"A Fortune Small Biz reporter, Justin Martin, called today and among other questions asked one that I did not have a ready answer for. But it seemed like a very good question, and it'd be neat to have an answer. In short, he asked, how big is the Google economy? We bounced it back and forth, and what he meant by that phrase is the aggregate amount of direct economic impact Google has on businesses large and small. Not an easy thing to nail down, but often you can create useful proxies if it's Friday and you're trying to avoid real work.
I was thinking that you might take Google's gross revenue number, which is projected to be more than $6 billion this year, and then the estimated number of AdWords customers, which I realize I don't have a reliable number for. The last time I wrangled something out of Google was two years ago, when it was about to cross 200,000. So, assuming decent growth (say 25% a year), we're now at what, nearly 300K (OK, 281K, but for all intents and purposes...)..."
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