Thursday, December 01, 2005
Google exec: 2005 the turning point for online ads | Tech News on ZDNet:
"Corporate marketers have made online advertising a standard part of media budgets as online spending looks set to accelerate further in 2006, Google's North American sales chief said late Tuesday.
Tim Armstrong, Google's advertising sales vice president, said in an interview before the Reuters Media and Advertising Summit that 2005 marked the turning point when advertisers switched from testing to investing in the decade-old medium.
"There is robust interest in online advertising and that interest is now turning into real dollars," Armstrong said, noting that market analysts are predicting a banner 2005 year with forecasts ranging from $10 billion to $15 billion.
"The experimenting and testing phase begun in the 1990s has ended. Corporate ad buyers are investing now," he said.
Jupiter Research estimates the U.S. online advertising market will grow 28 percent over last year, to $11.9 billion in 2005, moving to $13.6 billion in 2006 and $15.1 billion in 2007..."
"Corporate marketers have made online advertising a standard part of media budgets as online spending looks set to accelerate further in 2006, Google's North American sales chief said late Tuesday.
Tim Armstrong, Google's advertising sales vice president, said in an interview before the Reuters Media and Advertising Summit that 2005 marked the turning point when advertisers switched from testing to investing in the decade-old medium.
"There is robust interest in online advertising and that interest is now turning into real dollars," Armstrong said, noting that market analysts are predicting a banner 2005 year with forecasts ranging from $10 billion to $15 billion.
"The experimenting and testing phase begun in the 1990s has ended. Corporate ad buyers are investing now," he said.
Jupiter Research estimates the U.S. online advertising market will grow 28 percent over last year, to $11.9 billion in 2005, moving to $13.6 billion in 2006 and $15.1 billion in 2007..."
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