Wednesday, November 02, 2005
Search Engine Journal - Yahoo Marketing Yahoo Search in its Google Results:
"Yahoo is testing a clever marketing tactic in its search results outside of the United States. If you search for “google” on Yahoo Australia & NZ, then Yahoo will serve a “Try the new Yahoo! Search” search box in the Inside Yahoo section above the organic listings for Google..."
Note: To better understand what's going on, click on the "google" link above. While it's not clear to me why someone would use Yahoo to search for "google" but, this is a clever example of search related ads and what can be done when the user's query is known.
"Yahoo is testing a clever marketing tactic in its search results outside of the United States. If you search for “google” on Yahoo Australia & NZ, then Yahoo will serve a “Try the new Yahoo! Search” search box in the Inside Yahoo section above the organic listings for Google..."
Note: To better understand what's going on, click on the "google" link above. While it's not clear to me why someone would use Yahoo to search for "google" but, this is a clever example of search related ads and what can be done when the user's query is known.
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