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Thursday, November 17, 2005

RED HERRING | Web Community Site Gets $8M:
"Judy’s Book plans to use the VC money to boost development and expand marketing.
November 17, 2005

Online community site Judy’s Book said Thursday it received $8 million in a second round of financing to boost product development and expand sales and marketing.

The financing was led by Mobius Venture Capital and included additional funds from Ignition Partners and Ackerley Partners.

Seattle-based Judy’s Book lets users review local businesses and products. Founded in 2004 by Andy Sack and Chris DeVore, the service first launched its beta version in February 2005.

After nine months of operation, it now boasts hundreds of thousands of reviews from tens of thousands of people scattered across the United States. Mr. Sack said the firm was not yet disclosing firm user numbers.

“Judy’s Book is at the forefront of three major trends: consumer-generated content, local search, and word-of-mouth marketing,” said Brad Feld, managing director of Mobius Venture Capital. “We believe the company is ideally positioned to capitalize on consumers’ growing interest in real-life, first-person content to help them make purchase decisions.”..."

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