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Thursday, November 17, 2005

RED HERRING | Google Expands Search All Over:
"New platform invites everyone to make their musings, recipes, poetry, or innovations available for search.
November 16, 2005

In its ongoing effort to make unstructured data available for search, Google unveiled a service on Wednesday called Google Base through which individuals can add all types of information that Google will post for search.

With the tagline “Help the world find your content,” the beta test version of Google Base is open for business. The Mountain View, California, search king invites individuals or organizations to submit anything from poetry and recipes to movie reviews and travel itineraries—anything that individuals want to share.

The individual submitting an item does not need to have a web site.

Shares of Google were up $1.60 to $394.40 in recent trading.

The new service will host all types of structured and unstructured content, tag it, and make it available for search through Google Base. Some content could be made available on Google’s other search platforms such as Google, Froogle, and Google Local. Whether it’s made available on other platforms will be based on the relevance of the submitted item..."

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