Tuesday, November 15, 2005
John Battelle's Searchblog: Paid Search Numbers:
"So I've been watching revenue estimates for the paid search marketplace lately, and I'm confused. The target for 2006 was $6 billion, set a few years ago by Piper. We're clearly past that - and a year early. But the numbers are all over the place lately. Here's a quote from the Kelsey Group, for example:
'Paid search advertising may well reach $7 billion in 2005,” said Neal Polachek, senior vice president, research and consulting, The Kelsey Group.
OK, so...Google is going to do about $6 billion in revenues this year. Toss out AOL and Ask, as they are in that gross number. But Yahoo is not. They do at least a billion and a half more in search revenues. Then there are the second tier players, who have to throw in a few more hundred million bucks here and there. And what about the Yellow Pages folks?
Anyway, with just Google and Yahoo's results to date, we're way past $7 billion. Right? Or maybe Kelsey is not counting AdSense as paid search? Whose numbers do you believe?"
"So I've been watching revenue estimates for the paid search marketplace lately, and I'm confused. The target for 2006 was $6 billion, set a few years ago by Piper. We're clearly past that - and a year early. But the numbers are all over the place lately. Here's a quote from the Kelsey Group, for example:
'Paid search advertising may well reach $7 billion in 2005,” said Neal Polachek, senior vice president, research and consulting, The Kelsey Group.
OK, so...Google is going to do about $6 billion in revenues this year. Toss out AOL and Ask, as they are in that gross number. But Yahoo is not. They do at least a billion and a half more in search revenues. Then there are the second tier players, who have to throw in a few more hundred million bucks here and there. And what about the Yellow Pages folks?
Anyway, with just Google and Yahoo's results to date, we're way past $7 billion. Right? Or maybe Kelsey is not counting AdSense as paid search? Whose numbers do you believe?"
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