Tuesday, November 15, 2005
John Battelle's Searchblog: Comscore: Search Drove $6 Billion in Travel:
"And you wonder why Google changed its interface to incorporate travel information? Comscore's study (jointly sponsored by Yahoo, never shy about its ambitions in the travel segment):
In April, 35 million U.S. consumers used a search engine to initiate travel planning, and those who bought travel online ultimately spent an estimated $6.6 billion in the category during the eight week analysis period. "
"And you wonder why Google changed its interface to incorporate travel information? Comscore's study (jointly sponsored by Yahoo, never shy about its ambitions in the travel segment):
In April, 35 million U.S. consumers used a search engine to initiate travel planning, and those who bought travel online ultimately spent an estimated $6.6 billion in the category during the eight week analysis period. "
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