Tuesday, November 08, 2005
Frontiers of Search:
"As the gatekeepers to information, search engines are of paramount importance to any Web user. Today's search engines must wrangle not only with the question of pairing results of optimal relevance with a user's query, but also of combating the manipulative search engine optimization tools that seek to unfairly improve the ranking of certain sites. Some have argued that the type of search where a user is trying to "re-find" a site they have seen before should be treated distinctly from original "finding" searches. The conventional approach to search solicits a brief query from the user and returns a list of results ranked by an algorithm, but there is an emerging school of thought that views that method as incomplete, and at best as an imperfect representation of the user's intentions. Instead, they argue, search should draw out the user's needs by engaging him in a dialogue. It is also important to view the Web as an organized structure of related, hierarchical information in order to refine the traditional search algorithms. Bharath Kumar Mohan has defined the concept of nurturers, which correlate to sites that have precipitated the association networks that are becoming more important as social networking occupies a more prominent position on the Web. The Semantic Web also offers opportunities for more precise searching, as it introduces logical reasoning into the equation, where searches can factor in a user's preferences in a more nuanced fashion than traditional ranking algorithms..."
Summary from http://www.acm.org/technews/articles/2005-7/1107m.html#item16
"As the gatekeepers to information, search engines are of paramount importance to any Web user. Today's search engines must wrangle not only with the question of pairing results of optimal relevance with a user's query, but also of combating the manipulative search engine optimization tools that seek to unfairly improve the ranking of certain sites. Some have argued that the type of search where a user is trying to "re-find" a site they have seen before should be treated distinctly from original "finding" searches. The conventional approach to search solicits a brief query from the user and returns a list of results ranked by an algorithm, but there is an emerging school of thought that views that method as incomplete, and at best as an imperfect representation of the user's intentions. Instead, they argue, search should draw out the user's needs by engaging him in a dialogue. It is also important to view the Web as an organized structure of related, hierarchical information in order to refine the traditional search algorithms. Bharath Kumar Mohan has defined the concept of nurturers, which correlate to sites that have precipitated the association networks that are becoming more important as social networking occupies a more prominent position on the Web. The Semantic Web also offers opportunities for more precise searching, as it introduces logical reasoning into the equation, where searches can factor in a user's preferences in a more nuanced fashion than traditional ranking algorithms..."
Summary from http://www.acm.org/technews/articles/2005-7/1107m.html#item16
Comments:
Post a Comment
