Monday, November 28, 2005
Firefox plans mass marketing drive | CNET News.com:
"...As well as the video campaigns, Mozilla plans to launch a consumer-oriented Web site next week. Mozilla.com, which currently hosts a placeholder page, will in future be the main entry point for the Mozilla organization, rather than Mozilla.org, Beard explained.
"Part of our marketing strategy is to target more of a general consumer audience, who don't necessarily have a technical understanding, so we are looking to make our Web sites more approachable," said Beard.
Mozilla is also hoping to improve its consumer focus by offering a major release every six to nine months, rather than every two years--as was the case when it was part of Netscape. In keeping with this new strategy, Firefox 2.0 is scheduled for release in the middle of 2006 and Firefox 3 is planned for the first quarter of 2007.
There has been more subtle change in Mozilla's marketing strategy over the last year. In 2004, before the release of Firefox 1.0, the Mozilla marketing contact predicted that Firefox would obtain 10 percent market share by the end of 2005. This week, Beard refused to provide any new targets, merely saying that Mozilla is "looking forward to continuing growth"..."
File under; "how to shift from early adopter to general public".
"...As well as the video campaigns, Mozilla plans to launch a consumer-oriented Web site next week. Mozilla.com, which currently hosts a placeholder page, will in future be the main entry point for the Mozilla organization, rather than Mozilla.org, Beard explained.
"Part of our marketing strategy is to target more of a general consumer audience, who don't necessarily have a technical understanding, so we are looking to make our Web sites more approachable," said Beard.
Mozilla is also hoping to improve its consumer focus by offering a major release every six to nine months, rather than every two years--as was the case when it was part of Netscape. In keeping with this new strategy, Firefox 2.0 is scheduled for release in the middle of 2006 and Firefox 3 is planned for the first quarter of 2007.
There has been more subtle change in Mozilla's marketing strategy over the last year. In 2004, before the release of Firefox 1.0, the Mozilla marketing contact predicted that Firefox would obtain 10 percent market share by the end of 2005. This week, Beard refused to provide any new targets, merely saying that Mozilla is "looking forward to continuing growth"..."
File under; "how to shift from early adopter to general public".
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