Monday, November 28, 2005
A Big Quarter For Online Ads:
" Published: November 28, 2005
(After December 28, 2005, this article will only be available to eStat Database subscribers.)
Another strong quarter puts 2005 on track to be the best year for online advertising on record.
This week the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet advertising revenue figures for the third quarter. Online ad revenues totaled $3.1 billion, a 33.9% increase over same period 2004, and an increase of 4.7% over already record levels of Q2 2005.
"The continued strength in Internet advertising reflects the medium's unique ability to collapse the business cycle for advertising, marketing and branding, making it more attractive for traditional advertisers," said Pete Petrusky of PwC.
He added: "The high percentage growth in revenues is more significant given the larger revenue base."
Although search and display ads account for about 60% of Internet advertising, rich media is slowly becoming more common, approaching 10% of online ad revenues based on IAB/PwC data from Q2 2005.
These figures now include online video advertising ? which will account for 1.8% of total Internet ad spending by the end of 2005, rising to 2.5% by 2006 and 6.8% by 2009, according to the latest estimates by eMarketer. As a percentage of rich media advertising, video ads will comprise over 20% of spending.
For more information on online advertising, see eMarketer's new report on Online Video Advertising, available Tuesday. Click here to be notified as soon as it is released."
" Published: November 28, 2005
(After December 28, 2005, this article will only be available to eStat Database subscribers.)
Another strong quarter puts 2005 on track to be the best year for online advertising on record.
This week the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet advertising revenue figures for the third quarter. Online ad revenues totaled $3.1 billion, a 33.9% increase over same period 2004, and an increase of 4.7% over already record levels of Q2 2005.
"The continued strength in Internet advertising reflects the medium's unique ability to collapse the business cycle for advertising, marketing and branding, making it more attractive for traditional advertisers," said Pete Petrusky of PwC.
He added: "The high percentage growth in revenues is more significant given the larger revenue base."
Although search and display ads account for about 60% of Internet advertising, rich media is slowly becoming more common, approaching 10% of online ad revenues based on IAB/PwC data from Q2 2005.
These figures now include online video advertising ? which will account for 1.8% of total Internet ad spending by the end of 2005, rising to 2.5% by 2006 and 6.8% by 2009, according to the latest estimates by eMarketer. As a percentage of rich media advertising, video ads will comprise over 20% of spending.
For more information on online advertising, see eMarketer's new report on Online Video Advertising, available Tuesday. Click here to be notified as soon as it is released."
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