Wednesday, October 26, 2005
Worldwide Ad Spending to Top $400 Billion:
"Published: October 26, 2005
(After November 03, 2005, this article will only be available to eStat Database subscribers.)
Citing growth in emerging markets, ZenithOptimedia increased its growth projections for global ad spending.
The media buying firm said it now expects global ad spending to increase 5.2% this year, up from its previous estimate of 4.7%. ZenithOptimedia expects growth of more than 6% in both 2006 and 2007.
ZenithOptimedia estimates that worldwide ad spending will rise to $406 billion in 2005 - up from $386 billion last year.
By virtue of sheer scale, the US is the largest contributor to global advertising growth, providing 30% of this year's ad cash expansion. The next six largest contributors to ad growth are Brazil, Russia, India, China, Saudi Arabia and Indonesia.
The G7 countries are contributing less to advertising growth than the much more dynamic 'BRIC' economies of Brazil (where there is a consumer credit boom), Russia, India and China. The Saudi/Pan Arab region (where expensive oil has an advertising upside) is contributing nearly as much as India. Together, the BRIC and emerging Muslim markets account for approximately a third of the growth in global advertising.
The report is not all good news, however. ZenithOptimedia predicts that worldwide spending on both newspaper and television advertising will fall slightly, and remain flat for the next two years.
For all the relevant figures in advertising, read eMarketer's new Ad Spending Trends report."
"Published: October 26, 2005
(After November 03, 2005, this article will only be available to eStat Database subscribers.)
Citing growth in emerging markets, ZenithOptimedia increased its growth projections for global ad spending.
The media buying firm said it now expects global ad spending to increase 5.2% this year, up from its previous estimate of 4.7%. ZenithOptimedia expects growth of more than 6% in both 2006 and 2007.
ZenithOptimedia estimates that worldwide ad spending will rise to $406 billion in 2005 - up from $386 billion last year.
By virtue of sheer scale, the US is the largest contributor to global advertising growth, providing 30% of this year's ad cash expansion. The next six largest contributors to ad growth are Brazil, Russia, India, China, Saudi Arabia and Indonesia.
The G7 countries are contributing less to advertising growth than the much more dynamic 'BRIC' economies of Brazil (where there is a consumer credit boom), Russia, India and China. The Saudi/Pan Arab region (where expensive oil has an advertising upside) is contributing nearly as much as India. Together, the BRIC and emerging Muslim markets account for approximately a third of the growth in global advertising.
The report is not all good news, however. ZenithOptimedia predicts that worldwide spending on both newspaper and television advertising will fall slightly, and remain flat for the next two years.
For all the relevant figures in advertising, read eMarketer's new Ad Spending Trends report."
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