Wednesday, October 19, 2005
Search Engine Lowdown :: News: MSN Adcenter Beta - Preview:
"Microsoft has begun its paid search pilot program by rolling out its' beta pay-per-click interface, a product they call AdCenter. In order to review thier product I signed up for an account via their Singapore page.
At first glance, AdCenter is reminiscent of Google's control panel, but further inspection shows us it is way more then just a spin-off of the Adwords interface. Microsoft has obviously spent time doing market research finding out what users would like in their console and taken it a step further by adding features that are unprecedented in the search space.
Some of the features that I find most astounding and that I believe users will find most helpful are:
Geo-Targeting - Which will allow you to target from the country level all the way down to the city level. A feature that local business will find very helpful in maximizing their online advertising budget.
Demographic targeting (age and gender) - Adcenter also lets users add additional increments to their bids based on the age and gender of a user search. Providing you additional exposure to the user-profile that best fits your business.
Time-targeting - pretty straight forward, bid a little bit more during your business hours, instead of wasting money when your business is closed.
Bid Matching - Adcenter makes it easy to bid on exact..."
"Microsoft has begun its paid search pilot program by rolling out its' beta pay-per-click interface, a product they call AdCenter. In order to review thier product I signed up for an account via their Singapore page.
At first glance, AdCenter is reminiscent of Google's control panel, but further inspection shows us it is way more then just a spin-off of the Adwords interface. Microsoft has obviously spent time doing market research finding out what users would like in their console and taken it a step further by adding features that are unprecedented in the search space.
Some of the features that I find most astounding and that I believe users will find most helpful are:
Geo-Targeting - Which will allow you to target from the country level all the way down to the city level. A feature that local business will find very helpful in maximizing their online advertising budget.
Demographic targeting (age and gender) - Adcenter also lets users add additional increments to their bids based on the age and gender of a user search. Providing you additional exposure to the user-profile that best fits your business.
Time-targeting - pretty straight forward, bid a little bit more during your business hours, instead of wasting money when your business is closed.
Bid Matching - Adcenter makes it easy to bid on exact..."
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