Monday, October 31, 2005
Online Publishers Association: Newsletters:
"Zenith: Global ad money spooked higher
One of the more conservative estimators of Internet ad spends, ZenithOptimedia, decided it had been too conservative with its predictions for Net ad money in 2005 and beyond. The firm upgraded the Internet's share of global advertising this year from 4.1% to 4.3%, and from 4.7% to 5% for 2007 -- and the Net will account for 16% of global ad growth in 2005. Part of the blame for the revision is due to inflation fears, though overall ad growth will be highest in Brazil, Russia, India and China, accounting for 27% of worldwide ad growth. Zenith doesn't believe the rise in Internet advertising's market share will come at the expense of TV, instead eating into the share of newspapers and radio, both of which will lose share this year.
» Blue Skies Amid Stormy Weather: Zenith Boosts Ad Outlook (MediaPost)
» ZenithOptimedia Raises Internet Forecast (ClickZ)
» Emerging economies, internet spike ZenithOptimedia ad spend forecast (Indiantelevision.com)"
"Zenith: Global ad money spooked higher
One of the more conservative estimators of Internet ad spends, ZenithOptimedia, decided it had been too conservative with its predictions for Net ad money in 2005 and beyond. The firm upgraded the Internet's share of global advertising this year from 4.1% to 4.3%, and from 4.7% to 5% for 2007 -- and the Net will account for 16% of global ad growth in 2005. Part of the blame for the revision is due to inflation fears, though overall ad growth will be highest in Brazil, Russia, India and China, accounting for 27% of worldwide ad growth. Zenith doesn't believe the rise in Internet advertising's market share will come at the expense of TV, instead eating into the share of newspapers and radio, both of which will lose share this year.
» Blue Skies Amid Stormy Weather: Zenith Boosts Ad Outlook (MediaPost)
» ZenithOptimedia Raises Internet Forecast (ClickZ)
» Emerging economies, internet spike ZenithOptimedia ad spend forecast (Indiantelevision.com)"
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