Wednesday, October 26, 2005
Internet Sector Paces Ad Growth in the UK:
"Published: October 25, 2005
(After November 02, 2005, this article will only be available to eStat Database subscribers.)
Overall ad spending in the UK is expected to log minimal growth this year, but the online sector is a different story.
The UK's Advertising Association scaled back its projections for advertising growth to 2.3%, well below the 3.7% gain it had predicted in June. The association cited disappointing economic growth for the revision. It expects growth to accelerate in 2006, predicting an overall increase of 4.4% at current prices.
The Advertising Association's forecast, compiled by the World Advertising Research Center, predicts that ad revenues for business and professional magazines, radio and direct mail will decline in the UK. Online ad spending is forecast to rise by more than a third, or 39.6%. Outdoor and cinema, up 7.4% and 4.9% respectively, are set to show the largest gains amongst traditional media.
Although the projected growth rate for online ad spending is strong, it is well short of the growth reported recently by the UK Internet Advertising Bureau (UK IAB) and PricewaterhouseCoopers, which said that online ad spending in the UK logged growth topping 60% in the first half of 2005.
If you need more information on this subject, check out eMarketer's just-published Ad Spending Trends: The Internet and Other Media report."
"Published: October 25, 2005
(After November 02, 2005, this article will only be available to eStat Database subscribers.)
Overall ad spending in the UK is expected to log minimal growth this year, but the online sector is a different story.
The UK's Advertising Association scaled back its projections for advertising growth to 2.3%, well below the 3.7% gain it had predicted in June. The association cited disappointing economic growth for the revision. It expects growth to accelerate in 2006, predicting an overall increase of 4.4% at current prices.
The Advertising Association's forecast, compiled by the World Advertising Research Center, predicts that ad revenues for business and professional magazines, radio and direct mail will decline in the UK. Online ad spending is forecast to rise by more than a third, or 39.6%. Outdoor and cinema, up 7.4% and 4.9% respectively, are set to show the largest gains amongst traditional media.
Although the projected growth rate for online ad spending is strong, it is well short of the growth reported recently by the UK Internet Advertising Bureau (UK IAB) and PricewaterhouseCoopers, which said that online ad spending in the UK logged growth topping 60% in the first half of 2005.
If you need more information on this subject, check out eMarketer's just-published Ad Spending Trends: The Internet and Other Media report."
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