Monday, October 17, 2005
Coupon Clickers:
"Published: October 14, 2005
(After October 22, 2005, this article will only be available to eStat Database subscribers.)
Nearly two-thirds of consumers in the US clip or print out coupons at least once a week, mostly from newspapers, magazines, circulars or inserts. But many are interested in procuring their coupons online.
A survey conducted by Prospectiv found that 96% of respondents clip or print coupons, and 62% do it once a week. About 30% of consumers said that they would like to receive coupons through online channels, and more than half would like to receive coupons this way if the offers were tailored to their interests.
Jere Doyle, president and CEO of Prospectiv, notes: 'Leveraging online coupons can be one of the most effective methods for making that important connection that helps marketers - particularly in the grocery, health and beauty, and retail industries - attract the right customers and keep them coming back.'
Currently, 10.5% of US consumers get their coupons from online sources, including Web sites (5.7%), e-mail (4.4%) and banner ads (0.4%).
While consumers still favor newspapers/magazines and direct mail as a source for coupons, e-mail is not far behind. However, only about 10% of respondents said they would prefer to get their coupons from Web sites and just 1% wanted to get them from Web site banner ads.
A study by the e-tailing group from April 2005 indicates that 43% of promotional e-mails sent out by online retailers in the first quarter of 2005 contained coupons.
eMarketer's eStat Database contains hundreds of charts and articles on e-mail and online marketing. Sign up for access to the most complete and up-to-date aggregation of e-business, online marketing and emerging technology statistics and articles anywhere."
"Published: October 14, 2005
(After October 22, 2005, this article will only be available to eStat Database subscribers.)
Nearly two-thirds of consumers in the US clip or print out coupons at least once a week, mostly from newspapers, magazines, circulars or inserts. But many are interested in procuring their coupons online.
A survey conducted by Prospectiv found that 96% of respondents clip or print coupons, and 62% do it once a week. About 30% of consumers said that they would like to receive coupons through online channels, and more than half would like to receive coupons this way if the offers were tailored to their interests.
Jere Doyle, president and CEO of Prospectiv, notes: 'Leveraging online coupons can be one of the most effective methods for making that important connection that helps marketers - particularly in the grocery, health and beauty, and retail industries - attract the right customers and keep them coming back.'
Currently, 10.5% of US consumers get their coupons from online sources, including Web sites (5.7%), e-mail (4.4%) and banner ads (0.4%).
While consumers still favor newspapers/magazines and direct mail as a source for coupons, e-mail is not far behind. However, only about 10% of respondents said they would prefer to get their coupons from Web sites and just 1% wanted to get them from Web site banner ads.
A study by the e-tailing group from April 2005 indicates that 43% of promotional e-mails sent out by online retailers in the first quarter of 2005 contained coupons.
eMarketer's eStat Database contains hundreds of charts and articles on e-mail and online marketing. Sign up for access to the most complete and up-to-date aggregation of e-business, online marketing and emerging technology statistics and articles anywhere."
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