Friday, September 30, 2005
Yahoo! is testing cell phone search ads:
"Yahoo! Inc. is testing ways to show advertisements with Internet search results on mobile phones in Japan and Britain.
Yahoo! is adding text ads that appear when people use its search engine from their handsets in Japan, and the company is auctioning off spots on its mobile travel Web site in Britain, Senior Vice President Doug Garland said.
The trials mark Yahoo!'s first experiments with search advertising on phones and may provide an avenue to sell more ads to companies seeking to reach younger consumers..."
"Yahoo! Inc. is testing ways to show advertisements with Internet search results on mobile phones in Japan and Britain.
Yahoo! is adding text ads that appear when people use its search engine from their handsets in Japan, and the company is auctioning off spots on its mobile travel Web site in Britain, Senior Vice President Doug Garland said.
The trials mark Yahoo!'s first experiments with search advertising on phones and may provide an avenue to sell more ads to companies seeking to reach younger consumers..."
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