Wednesday, September 28, 2005
Yahoo!, Google Boosted By Internet Ad Gains - Forbes.com:
"Banc of America Securities said it continues to believe that the Internet 'is in the midst of a multi-year share grab of ad dollars, with Yahoo! (nasdaq: YHOO - news - people ) and Google (nasdaq: GOOG - news - people ) poised to be among the biggest beneficiaries.'
On the newspaper side, Banc of America said that companies with the strongest franchises and 'more-national exposure' will see Internet-advertising revenue approach 10% of total ad revenue over the next two years, but some of that growth will come at the expense of the print side.
'Given the secular shift toward the Internet and away from newspapers, we remain bullish on the Internet sector as an investment and cautious on the newspaper group as a whole,' the research firm said. Banc of America's top pick in the Internet space is Yahoo!, which it rates at 'buy' with a $43 price target. Its favorite stock in the newspaper space is Dow Jones (nyse: DJ - news - people ), which the firm rates at 'buy' with a $43 price target..."
"Banc of America Securities said it continues to believe that the Internet 'is in the midst of a multi-year share grab of ad dollars, with Yahoo! (nasdaq: YHOO - news - people ) and Google (nasdaq: GOOG - news - people ) poised to be among the biggest beneficiaries.'
On the newspaper side, Banc of America said that companies with the strongest franchises and 'more-national exposure' will see Internet-advertising revenue approach 10% of total ad revenue over the next two years, but some of that growth will come at the expense of the print side.
'Given the secular shift toward the Internet and away from newspapers, we remain bullish on the Internet sector as an investment and cautious on the newspaper group as a whole,' the research firm said. Banc of America's top pick in the Internet space is Yahoo!, which it rates at 'buy' with a $43 price target. Its favorite stock in the newspaper space is Dow Jones (nyse: DJ - news - people ), which the firm rates at 'buy' with a $43 price target..."
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