Thursday, September 15, 2005
Search in China:
"Published: September 13, 2005
(After September 21, 2005, this article will only be available to eStat Database subscribers.)
Everyone's heard of Google and Yahoo!, but how about Baidu? For many Chinese Internet users, that's the search engine of choice.
Although Google and Yahoo! each claim about one-fifth of the Chinese search market, there are also a number of prominent local players, including China-based search engines Baidu and Sogou.
According to research firm Analysys, Baidu claims 37% of the search engine market in China, while Sogou has a 13% share, placing it fourth behind Baidu, Google and Yahoo!
Analysys believes that Baidu will continue to be the leader in the Chinese search sector, thanks not only to extensive knowledge of the Chinese Internet market but also to solid financial backing.
Shanghai-based iResearch says that the number of search users in China will top 186 million by 2007, representing 91% of all Chinese Internet users.
This would still be smaller than the number of search users in the US. But the rapid growth in China suggests that the total will surpass the US soon.
iResearch also expects paid search revenues in China to ramp up quickly, more than doubling between 2005 and 2007.
For more on Internet usage in China, try a search in eMarketer's eStat Database."
"Published: September 13, 2005
(After September 21, 2005, this article will only be available to eStat Database subscribers.)
Everyone's heard of Google and Yahoo!, but how about Baidu? For many Chinese Internet users, that's the search engine of choice.
Although Google and Yahoo! each claim about one-fifth of the Chinese search market, there are also a number of prominent local players, including China-based search engines Baidu and Sogou.
According to research firm Analysys, Baidu claims 37% of the search engine market in China, while Sogou has a 13% share, placing it fourth behind Baidu, Google and Yahoo!
Analysys believes that Baidu will continue to be the leader in the Chinese search sector, thanks not only to extensive knowledge of the Chinese Internet market but also to solid financial backing.
Shanghai-based iResearch says that the number of search users in China will top 186 million by 2007, representing 91% of all Chinese Internet users.
This would still be smaller than the number of search users in the US. But the rapid growth in China suggests that the total will surpass the US soon.
iResearch also expects paid search revenues in China to ramp up quickly, more than doubling between 2005 and 2007.
For more on Internet usage in China, try a search in eMarketer's eStat Database."
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