Wednesday, September 28, 2005
Online Ads Soared in First Half:
"Published: September 28, 2005
(After October 06, 2005, this article will only be available to eStat Database subscribers.)
US Internet advertising revenues for the first six months of 2005 reached a new high.
It's official. 2005 is on track to be the best year for Internet advertising in history.
The Interactive Advertising Bureau and PricewaterhouseCoopers released Internet advertising revenue figures for the second quarter and the first six months of 2005. For the quarter, online ad revenues totaled $2.985 billion, a 26% increase over same period 2004.
Revenues for the first half rose an identical 26%, reaching $5.8 billion.
"The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows," said David Silverman of PricewaterhouseCoopers.
In both 2004 and 2005, search was the most popular ad format at 40%, followed by banners and classifieds.
CPM pricing continues to be the predominant choice for both buyers and sellers.
For more information on online advertising, and to see eMarketer's estimate for total 2005 ad revenue numbers, read the recently published Ad Spending Trends report."
"Published: September 28, 2005
(After October 06, 2005, this article will only be available to eStat Database subscribers.)
US Internet advertising revenues for the first six months of 2005 reached a new high.
It's official. 2005 is on track to be the best year for Internet advertising in history.
The Interactive Advertising Bureau and PricewaterhouseCoopers released Internet advertising revenue figures for the second quarter and the first six months of 2005. For the quarter, online ad revenues totaled $2.985 billion, a 26% increase over same period 2004.
Revenues for the first half rose an identical 26%, reaching $5.8 billion.
"The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows," said David Silverman of PricewaterhouseCoopers.
In both 2004 and 2005, search was the most popular ad format at 40%, followed by banners and classifieds.
CPM pricing continues to be the predominant choice for both buyers and sellers.
For more information on online advertising, and to see eMarketer's estimate for total 2005 ad revenue numbers, read the recently published Ad Spending Trends report."
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