Thursday, September 29, 2005
Newspapers Grab Local Markets:
"Published: September 29, 2005
(After October 07, 2005, this article will only be available to eStat Database subscribers.)
Are local readers turning to the web sites of their top local papers when they go online for news? A new report from Nielsen//NetRatings indicates that they are.
The study found that readers in almost every city in the top 10 local markets have been loyal to their top hometown paper. Local newspapers claimed an average of 19% of the local Internet readership, and held the top spot among the city's online readers for online newspaper sites. The exception was Philadelphia, in which online readers favored USA Today over the Philadelphia Inquirer. USAToday.com had a local market reach of 9.6%, compared with 9.2% for Philly.com, a Knight Ridder site featuring content from the Philadelphia Inquirer and the Philadelphia Daily News.
The Washington Post managed to reach about 30% of its local market, followed closely by the Boston Globe (28.3%) and the Atlanta Journal Constitution (26.4%).
On a national level, the New York Times, USA Today and the Washington Post captured the greatest number of Internet users.
According to eMarketer's latest estimates, US newspapers will bring in online revenues of $1.4 billion in 2005. By 2008, revenues will have risen to $2.26 billion.
For more on this topic, including profiles of individual online newspaper publishers, read eMarketer's recent report on online publishing."
"Published: September 29, 2005
(After October 07, 2005, this article will only be available to eStat Database subscribers.)
Are local readers turning to the web sites of their top local papers when they go online for news? A new report from Nielsen//NetRatings indicates that they are.
The study found that readers in almost every city in the top 10 local markets have been loyal to their top hometown paper. Local newspapers claimed an average of 19% of the local Internet readership, and held the top spot among the city's online readers for online newspaper sites. The exception was Philadelphia, in which online readers favored USA Today over the Philadelphia Inquirer. USAToday.com had a local market reach of 9.6%, compared with 9.2% for Philly.com, a Knight Ridder site featuring content from the Philadelphia Inquirer and the Philadelphia Daily News.
The Washington Post managed to reach about 30% of its local market, followed closely by the Boston Globe (28.3%) and the Atlanta Journal Constitution (26.4%).
On a national level, the New York Times, USA Today and the Washington Post captured the greatest number of Internet users.
According to eMarketer's latest estimates, US newspapers will bring in online revenues of $1.4 billion in 2005. By 2008, revenues will have risen to $2.26 billion.
For more on this topic, including profiles of individual online newspaper publishers, read eMarketer's recent report on online publishing."
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