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Monday, September 12, 2005

Microsoft looks to developers to close rivals' search lead - Software - www.itnews.com.au:
"Microsoft is turning to developers in trying to close the lead in search enjoyed by rivals Google and Yahoo.

The software maker is planning to release at its Professional Developers Conference in Los Angeles several application programming interfaces that begin the process of turning MSN's search capabilities into a development platform.

'For us, this is certainly a first step, and we want to do a lot more,' Justin Osmer, product manager for MSN Search, said Friday [US]...

...The MSN Search API would enable a developer to build an application that would use Microsoft's technology to search a website's database. Microsoft is making the technology available for noncommercial use, and caps its capabilities at 10,000 queries a day, returning a maximum of 50 results per query.

The MSN Messenger API lets people view information while having a conversation on the instant-messaging service. For example, an application could let two people chatting about meeting at a restaurant see a window with driving instructions or a roadmap. A translator application, as another example, could translate a conversation between two people from different countries.

The API for Virtual Earth, which is in beta, would let developers embed the service into an application. The API is available at no charge, even for commercial use. The only requirement is that developers use VE's local search capabilities, Trina Seinfeld, lead product manager for MapPoint, said. While third-party applications don't have to carry advertising from MSN, a shared-revenue option is available..."

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